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Selecting a TV can be daunting due to the multitude of options available as technology advances rapidly. Brands continuously vie for consumer attention, making decision-making challenging. However, Consumer Reports has simplified this by naming the Samsung QN65S90F their top pick for 2026. This isn’t unexpected, given it previously made our list of the best TVs for 2025.
Priced at approximately $1,400, the Samsung QN65S90F is not a budget option. However, it offers a remarkable 65-inch OLED 4K UHD display that excels in versatility, data privacy, and security. In an age where smart TVs often require personal account logins, this is particularly reassuring. Samsung holds a commendable third place among 16 brands in CR’s reliability ratings. The exceptional picture quality is a key factor in its status as one of Samsung’s premier models.
Stellar image clarity from any angle
Gone are the days of crowding around the TV during movie nights or sports events due to viewing angle issues. The S90F eliminates these concerns, largely thanks to its panel technology. OLED TVs generally offer superior viewing angles compared to other types. The 65-inch S90F employs QD-OLED technology, ensuring that clarity and color fidelity are preserved from nearly every viewpoint.
In the tests conducted by Consumer Reports, the S90F achieved perfect scores across various picture categories including HD and UHD quality, HDR, viewing angle, and motion blur. It supports multiple HDR formats such as HDR10, HDR10+, and HLG. While bright rooms may cause some glare, adjustments like closing curtains can help, which is advisable for maintaining the longevity of your OLED screen.
User-friendly design
Ease of use is essential when selecting a television. The S90F features a streamlined remote with minimal buttons and a built-in microphone for voice commands. Additionally, the TV is equipped with its own microphone, allowing you to issue commands without needing to find the remote. This is particularly useful during moments of distraction.
The smart platform is powered by Samsung’s Tizen, which integrates both Bixby and Amazon Alexa. It also offers extensive streaming options with various services like Amazon Prime Video, Apple TV, Disney Plus, Netflix, HBO Max, and more readily available. Connectivity options include four HDMI ports, three USB ports, an optical audio output, a headphone jack, and an Ethernet port, along with wireless networking support via Wi-Fi 5 and AirPlay for content sharing from Apple devices.
Sound quality is another highlight of the S90F, which delivers deep bass, crisp treble, and a strong volume range suitable for any room size. It’s advisable to test the sound yourself before deciding on purchasing additional sound equipment, as many users might find the built-in audio sufficient for their needs.


